![]() ![]() According to Pinterest’s data, 40 percent of Pinterest users have discovered a new product and re-pinned it. Revenue from affiliate links on Pinterest could be substantial, as the site drives much consumer awareness and purchasing behavior. ![]() Pinterest’s new policy could be an opportunity to drive incremental revenue, as your affiliates could earn commissions by pinning your products on their boards, thereby providing incentive. If your business currently receives solid revenue from Pinterest, you may want to update your affiliate terms to prohibit links on Pinterest.Īlternately, if you’re not receiving much traffic from Pinterest, it’s likely that no one is pinning your products. Instead of creating direct links to those pots and pans, the blogger can now incorporate her affiliate link, so that if her pinned content drives a transaction, she would earn a commission.Ī retailer might ask, “Doesn’t that increase my affiliate expenses? I’m already receiving revenue from Pinterest traffic.” The board could have pins that link users to pots, pans, and other kitchen accessories. Say, for example, that a food blogger created a board of recommended cookware. With the new policy, Pinterest users can monetize their content. Thus, a user could see the pin without being a follower. The channels use a recommendation algorithm. Pinterest also has channels to distribute these pins. When a Pinterest user creates a pin, it gets distributed into the content streams of the user’s followers, who can re-pin, exposing it to their followers. ![]() These collections are called “boards,” and each link is called a “pin.” For example, a food blogger could curate a collection of links to restaurants that she recommends. ![]() Pinterest is a social media platform that enables users to curate content. This is a reversal from its decision in February 2015 to “automatically remove all affiliate links, redirects and trackers on pins.” This most recent change could help merchants drive additional revenue with their affiliate marketing programs. In a recent policy change, Pinterest now permits such links.Įarlier this month, Pinterest announced a policy change so that users can insert affiliate links with their pins. Over the years, Pinterest has vacillated on allowing affiliate marketing links in users’ pins. ![]()
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